Walmart Vs Target In 2022 (Prices, Products, Services + More)
Number of locations
10,593 stores worldwide (January 31, 2022)
Number of employees
2,300,000 (Jan. 2021)
List of subsidiaries
Footnotes / references
Target, with almost 2,000 locations across the U.S. and growing, is an impressive retailer. It’s the country’s second largest discount retailer.
Walmart, however, is second in world retail sales with more than 11,000 locations (beating Amazon, guess what, in 2019).
The competition between these two chains, which cultivate decidedly different brand identities and customer bases, is fierce. But how does this compare?
Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. Read on for comparisons regarding their stores, products, pricing, and many other details.
Walmart maintains the majority of market share with 15.9%.
Target is further down the list, trailing after names like Amazon and Apple, Costco and Kroger, for eighth place, with 2.47 percent of the total retail market.
Target is the clear winner with 38% of market share for department stores.
Walmart and Macy’s both tie for third at 13.6% each.
Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.
Target’s corporate headquarters can be found in Minneapolis, Minnesota.
Target and Walmart have stores across the 50 US states, while Walmart is expanding overseas to 27 countries.
Walmart boasts a store count of well over 11,000 in all parts of the world. Target has 1,909 stores located in the U.S.
The companies take vastly different paths when it comes down to stores for buildings that have essentially the same concept, a large cube.
Think about the added space you’ll need to park and deliver backend orders.
Target stores average 130,000 square feet – not a whole lot smaller, but Target is moving to maintain mini-versions of anywhere from 13,000 to 40,000 square feet.
One of the major problems for big-box stores is their geography.
Target could use this to be insinuated in locations, like busy street streets. Target Supercenters wouldn’t fit in those areas.
Although store layouts can vary among retailers, the essence of each retailer tends to be the same.
Targets and Walmarts have full-size, supercenter Walmarts.
Each department is contained in its assigned aisles. These are clearly marked either by large, hanging signs like Walmart or with endcap signs like Target.
Target and Walmart use a mixture of numbers and letters to label and number their aisles.
Walmart receives a lot of flack due to the general chaos and lack organization in which their stores are often found.
Even with so many workers, it’s hard to envision a clean house, so to speak, for as many of them as there are.
Walmart has a higher likelihood of having mixed-up or messy items than Target.
If Target’s exterior isn’t perfected, they have a reputation of being “bougie”, which attracts younger and wealthier customers.
Walmart and Target are each part of partnerships with other retailers and restaurants, which offer enhanced customer experiences.
For example, some Walmarts have Subway restaurants within, including a full menu and seating area.
Customers can still look forward to Taco Bell or Domino’s options in the future.
Targets have now placed Starbucks coffee shops at their doors.
Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.
Walmart and Target stock many of the same products. But, there are variations in brand and product selections.
Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).
Both retailers offer many types of products and multiple departments. Below is an overview of some departments and products that each retailer has.
We’ll break it down and examine the differences between Target’s and Walmart’s product ranges in greater detail.
Walmart’s most well-known “offbrand” store brand is Great Value. It offers a wide range of popular food items, at the best prices.
Other popular Walmart exclusive and private label brands are:
Target sells a handful of private-label food brands including Archer Farms and Simply Balanced.
Target also has private labels for the following brands:
Target markets toward the upwardly mobile and higher-income consumers – but does that mean their products are better?
In terms of food, I believe both are equal. Walmart has a steep discount, but their food quality is excellent, even though it comes with Aldi.
Where items like apparel are concerned, I think Target has a slight advantage.
Walmart has made great strides in fashion offerings. However, their cuts are slightly less tailored – which can be a good thing, when it comes to vanity sizing.
Target clothing has a greater durability and is tailored to an exact shape.
Walmart has a lot of options. Walmart will provide you with a wealth of options if that is what you are looking for.
Target can help you distinguish among 34 kinds of kettle chips.
It is possible to think that Walmart must be more expensive than Target right away.
For the most part, you’re right, especially when it comes to some home goods lines and many pieces of apparel.
A lot of people ask if it’s cost-effective to shop at Target for grocery items, whether they go in person or online.
Clark.com’s Michael Timmerman did a price comparation and discovered that most items were comparable in cost.
Target was quite often higher than the target in several cases by a mere penny.
For example, a 12-pack of Coca-Cola cans is different in price by one cent, with Walmart the cheaper option.
JIF peanut butter showed a greater disparity of 5 cents.
Walmart can be more expensive in some instances, but Target will still have the groceries you need.
Target and Walmart are not able to offer additional services in the same store, but Walmart is ahead. Walmart takes the win here.
Below is a list of additional services Walmart stores may offer:
Target’s pharmacy service is the most notable.
Walmart scored higher on customer satisfaction than Target and the percentage of customers recommending Walmart to another person.
Walmart will likely see a rise in customer service, though it is unlikely.
Google reviews were available for Target stores in my town and Walmarts. The one-star Walmart reviews all mentioned poor customer service.
However, the one-star Target reviews were focused on in-store pick-up and limited product availability.
Walmart has an extremely flexible return policy. They allow customers to return their item within 90 days. With a receipt they can receive their refund using the same payment method.
Target offers a 90-day return policy with receipt.
Target accepts returns even if you do not have the receipt. They will also look in store records to find it. You’ll get store credit and no cash.
Click here to review Target’s return policies.
Walmart seems to have a culture where “anything goes”; however, I did return a gallon open milk once without receipt and was given cash.
Walmart’s website is chaotic, just like the store itself.
Actually, the site has two domains. One for each local store and one for Walmart.com. This online shop is likely to be a competitor with Amazon.
Although it shouldn’t seem difficult, there are two distinct carts that can be confusing.
While their app may be slightly more intuitive, I find it less user-friendly.
Target offers online-only products, which are clearly identified and grouped together with the in-store items.
Target’s app I like a lot, it’s intuitive and more user-friendly.
I’m not crazy about Walmart’s store pick-up situation. Pick-ups must be scheduled. If there aren’t any slots that day you won’t have a chance to pick them up, it will not work.
Target has a great way of doing theirs. I can order it and be sure that it will be there within two hours. You’ll be able to grab it whenever you want.
However, both Amazon and eBay have been unable to fulfill my order for something which appears in stock online, but has not yet arrived in store.
For the first time, I was able to see how employees feel about working for Target and Walmart.
Walmart scored lower overall, just by one decimal points. But both companies received their fair share in positive reviews. The atmospheres however were quite divergent.
Walmart reviewed the actions of its employees by a third party.
Both retailers received middling scores for pay and benefits, management, and culture.
Business Insider reports Target’s “ideal shopper” is a suburban Millennial mom, with a four year degree and a household income exceeding $80,000.
Walmart’s target audience is older than 55-64 years old. However, it also includes a woman but not mentioning children (perhaps an empty nester?). ).
She “typically has an undergraduate degree,” and also earns $80,000 per year.
The last thing that surprised me was the fact that Walmart is positioning itself towards a customer base offering higher-end products, such as the Sam’s Choice product.
Now that you know about Walmart vs. Target, you might also be interested in reading up on 33 Walmart statistics, facts & trends, best time to shop at Target, and 23 Target statistics, facts & trends.
Target and Walmart both compete to win the dollars of discount shoppers. However, I feel that Target and Walmart have successfully established their respective niches.
Walmart will always have the best prices.
Target has a higher-end, organized environment, however, the selection of groceries is not nearly as extensive.
Whatever store you decide to visit, it is important that you understand exactly what your are up against before you ever step inside.
Are Walmart and Target selling more products?
Target and Walmart both carry the same kinds of products. But, there are many variations in brand and product selections. Walmart Supercenters are able to carry over 142,000 items per store. Target however, has fewer products (although it was difficult for me to determine the exact number).
Walmart and Target: What is the Competition?
Target (NYSE : TGT) however, is the primary rival and has been taking market share via catchy advertising campaigns as well as hip partnership designs. They have very different business models. Walmart wants the lowest costs while Target prefers profit margins. Target’s focus is on youthful images and profitability.
Which is cheaper Target or Walmart?
Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target has the absolute lowest price for electronics. Walmart is the winner in all other categories. Target could be the place for electronics purchases. Jun 9, 2021
.Walmart Vs Target In 2022 (Prices, Products, Services + More)