Walmart Target Market


Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart, which has over 11300 locations in 27 countries worldwide is one of the most popular retail outlets in the world. Walmart’s low prices for essential and in-demand products is one reason it is so popular.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

Perhaps you’re curious about Walmart’s target markets in America. For example, what age group shops at Walmart most often?

  • We have everything to tell you about Walmart’s market target in the United States starting in 2022.
  • Walmart Target Market in 2022
  • Walmart is able to offer low prices on many products, making it affordable for people of all income levels. Walmart’s average customer is 46, but women are more frequent customers than men. Walmart boasts 60% of its customer base as white/caucasian.

  • You can read on to find out more details about Walmart’s target audience and who Walmart caters to the most.
  • What Racial Demographics Shop At Walmart The Most?

    Walmart’s shopper profiles are based on whether they are white, black or Caucasian. This makes up the bulk of Walmart’s customers.

    Whites account for more than 60% in American Walmart shoppers.

    Hispanic shoppers shop second at Walmart. Black customers follow.

    Compared to other retail stores, the race of Walmart’s customer base follows an identical pattern, with White shoppers making up the most significant percentage of the customer base.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    What’s the average age of Walmart shoppers?

    According to market research, Walmart customers are 46 years old on average.

    Walmart customers between the ages 25 and 34 are the largest group, accounting for more than 20%.

    Because Walmart carries such a wide array of inventory and offers some of the lowest prices available, Walmart’s customer base spans across several age groups.

    Walmart customers can range in age from 18-65.

    Walmart doesn’t target any one age, unlike other stores. Walmart offers products to all ages.

    Walmart Visits Different Genders Less Frequently

    The gender split is quite evenly when it comes down to who shops at Walmart the most. Walmart tends to be more frequented by women than men.

    Walmart, for example, has almost 60% women customers and only 40% men customers.

    When comparing Walmart to other retail stores like Target, Costco, and Kroger, the customer base follows a similar pattern.

    Walmart as well other retail outlets have a greater percentage of female customers.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    How Much Does Walmart Shoppers Earn?

    Walmart’s low prices are one of the main reasons customers shop there. They cater to all income levels.

    Walmart shoppers earn an average $76,000 annually, but the largest percentage report an income exceeding $100,000.

    Customers who earn between $25,000 to $50,000 per year are the second-most popular income bracket at Walmart.

    When looking at the average income of Walmart shoppers compared to their competitors like Costco and Target, Walmart reports fewer customers with an annual income of $100,000 or more per year.

    Target and Costco shoppers earn an average of 40-50%, while Walmart customers only make it up to 30%.

    What Group Of People Is Walmart’s Target Market?

    Although there are certain demographics that shop at Walmart more frequently, the store’s target market is quite general.

    Walmart is targeting everyday shoppers who are looking to cut costs on both essential and non-essential products.

    Walmart customers shop because they are willing to work for great deals on their items.

    Walmart can be very attractive to those who don’t have the means to pay for their bills. Walmart often offers savings rates that are unbeatable.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

    Walmart is a company that targets customers aged between 18 and 64.

    Walmart aims to appeal to all age groups but focuses its attention on younger customers, referred too as Millennials.

    Walmart caters to Millennials, as these are younger customers who may not be loyal to specific stores.

    Walmart is using social media to market to the youth generation.

    Millennials will also shop at Walmart more than in any other store because it offers low prices for basic items such paper and groceries.

    What are Walmart customers shopping most often?

  • With over 4,000 stores across the United States, it is likely that there is a Walmart located near you!
  • Walmart is a large retailer with many stores. This means that their customers are more likely to frequent the store than Target or other shops.

    For example, Walmart customers visit the store every 21.6 days on average.

    The Walmart purchase cycle takes almost twice as long than the Target consumer purchase cycle, which lasts 47.7 days. Walmart shoppers are more likely to shop for items on their next trip than customers at other retail outlets.

    Walmart shoppers average to buy 11 items per visit and average spending $51 each.

    Target shoppers spend an average 7.6 per-trip on average at Target. Walmart’s per-trip cost is approximately the same as Target.

    The data proves Walmart is more affordable than other competitors.

    Walmart Target Market In 2022 (Age, Gender, Salary + More)

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