11 Biggest Dollar General Competitors


11 Biggest Dollar General Competitors In 2022 (Full Guide)

11 Biggest Dollar General Competitors In 2022 (Full Guide)

Dollar General operates over 14,000 locations in the United States. It is one the most high-end extreme value stores, with $27.754 trillion of revenue for 2020. But who can match Dollar General?

  • Now, I will tell you what Dollar General’s top eleven competitors are in the US. And how they compare when comparing to finding more products for a lesser price. So keep reading!
  • Dollar General Competitors In 2022
  • Dollar General competes with stores like Family Dollar and Dollar Tree as well as Walmart and Target. Dollar General is a competitor to these retailers, which offer high-quality products to customers and are located all over the United States. Costco is also competing with Dollar General for bulk purchasing at low rates.

  • Are you interested in learning more about Dollar General’s rivals? Do they have a higher revenue than Dollar General? Find out more about the Dollar General competitors by reading below.
  • 1. Family Dollar
  • Dollar General’s biggest competitor is Family Dollar, where you will find many products for as low as $10 at these locations!
  • Family Dollar has a similar store layout to Dollar General. It also carries the same products.

    Family Dollar also earned more than $25.51 trillion in revenues in 2020. It is right behind Dollar General.

  • In the United States alone, Family Dollar has more than 7,800 locations, which generates almost twice as much as half the store’s revenue.
  • 2. Dollar Tree
  • Dollar General’s direct competitor is Dollar Tree. At Dollar Tree, almost everything is $1, with some prices as high as $1.50.

    Dollar General has many products for household use, including:

  • Products for personal hygiene
  • Products for pet owners
  • Books
  • Toys
  • Spiele
  • Kitchen accessories
  • Additionally, Dollar Trees are located in over 15,000 locations across the United States. They generate $23.611 billion in revenue for 2020. This is right after Dollar General!
  • 3. 99 Cents Only Shops
  • 99 Cents Only Stores offer exactly what they advertise: everything is 99c. Therefore, it’s one of the best competitors to Dollar General, with a lot of cheaper products.

    On top of that, there’s a wide selection of various items available, including:

  • Other home goods
  • Party supplies
  • Home decor
  • General merchandise
  • In 2020, 99 Cents Only Stores earned revenue of $2.4 billion, and with more than 400 store locations across the United States, it’s popular among extreme value shoppers.

  • 4. Ross Dress For Less
  • Ross Dress for Less has a similar product to Dollar General, offering cheap apparel, footwear, accessories, and more!
  • Ross Dress for Less operates more than 1,500 shops in forty states. It is expected to bring in about $12.5 Billion of revenue by 2020.

  • 5. Target
  • Dollar General’s competitor is Target. Both companies want the budget customer.

    Target sells many products you will need or want at reasonable prices.

    Target is America’s number one retail store with 1,897 shops and $93B in sales in 2020.

    Target has it all, from:

  • Groceries
  • Electronics
  • Products for pet owners
  • Home decor
  • Appliances
  • Accessory for fashion
  • Shoes
  • Clothing
  • Outdoor furniture
  • 6. Walmart
  • Walmart is widely known as a top retail outlet where you will find affordable prices for a variety of products. It competes with Dollar General and has more selection.

    Furthermore, Walmart carries almost everything you can imagine, including:

  • Clothing
  • Shoes
  • Pet supplies
  • Accessories for Fashion
  • In-store pharmacy services
  • Products for health and wellbeing
  • For haircare
  • Video games
  • Other electronic devices
  • In 2020, Walmart’s revenue was $559 billion from the more than 10,000 stores it has all over the United States.

  • 7. Here are Five
  • Five Below has thousands of products in its stores throughout the United States.

  • Fashion items
  • Home decor
  • Accessories
  • Video Games
  • With that, there are more than 1,100 Five Below locations throughout the country, and in 2020, it earned $1.847 billion in revenue.

    On top of that, Five Below has additional items for sale that cost as much as $10, so you’re still getting a great deal for products with comparable prices to Dollar General.

  • 8. Big Lots
  • Dollar General has a great competitor in Big Lots. You can buy apparel, footwear, games and toys at Big Lots starting from $20.

    Furthermore, you’ll find Big Lots has over 1,400 stores nationwide, allowing it to earn $5.32 billion in 2020.

  • 9. Costco
  • Costco is a wholesale retail store located all across the United States with more than 571 locations. Costco has a membership-only club. Therefore, Costco members must pay a yearly subscription fee.
  • Costco sells many bulk items such as the following:

  • Food
  • Kleidung
  • Shoes
  • Electronics
  • Toys
  • Games
  • Animal supplies
  • Costco has been one of the most successful wholesale clubs in the nation, producing $122 Billion in revenue for 2020.
  • 10. Lidl
  • Lidl owns more than 300 retail stores in America and competes with Dollar General for that same, budget-friendly customer base.

  • Lidl offers a wide range of products including groceries, home goods and beauty products.
  • Lidl also had a revenue of 28.3 million euros in 2020. Therefore, it’s one of the leading retail stores for quality products at meager prices!
  • 11. BJ’s Wholesale
  • There are over 200 BJ’s Wholesale locations throughout America, featuring quality products at reasonable prices.

    BJ’s Wholesale generated more than $13 Billion in revenues for 2020. So, for a members-only club, it does very well in a market that competes with Dollar General.

    For more information, please visit our Dollar General posts about competitive advantages, Dollar General trends and facts, and Dollar General ownership of Dollar Tree.

  • Conclusion
  • Dollar General is competing with several other companies in the United States including Family Dollar and Dollar Tree.

    Big Lots (Walmart), 99 Cents Only Stores and Walmart offer amazing competition to Dollar General.

    BJ’s Wholesale and Costco compete with Dollar General to offer great discounts and quality goods at affordable prices.

    What is the biggest rival to Dollar General?

    Dollar General’s competitors are Walmart, Target, Burlington Industries and Walmart. Dollar General ranks fourth in the CEO Score on Comparably with its competitors.

    What Is Dollar General Competitive Advantage?

    Dollar General offers a straightforward and competitive shopping experience because it focuses on its customer base. Along with this, it also benefits from low operational costs and a sustainable strategy for rapid growth due to the small size of its stores.

    Is Dollar General A Walmart Competitor?

    Dollar General is competing with several other companies in the United States. These include direct rivals like Family Dollar or Dollar Tree. Dollar General faces stiff competition from Walmart, 99 Cents Only Stores and Big Lots. These stores offer thousands of goods at low prices.

    What Industry Does Dollar General Compete In?

    Buy Discounts

    .11 Biggest Dollar General Competitors In 2022 (Full Guide)

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