15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is the largest e-commerce website in the world. The #1 online shopping portal, ranking above Walmart and eBay. But what is it that caused Amazon to become so successful, and to continue its success?

You can read the article below to discover 15 reasons Amazon is the number one eCommerce site worldwide.

  • These 15 Reasons Amazon Will Be So Popular in 2022
  • 1. Amazon Always Places Customers First, No matter What
  • Amazon’s customer experience is what makes them so great.

    Amazon is known for its low prices, wide range of products, and prompt and reliable deliveries.

    Amazon’s ability to maintain this model over many years in many countries has allowed it to be a success, which allows the company to continue its growth.

  • 2. An extensive range of products
  • Amazon offers a wide range of products, which allows for an extensive and varied customer base.

    Amazon and its third-party seller partners can all sell products under the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories for Automotive Parts
  • Items for babies
  • Beauty & Hygiene
  • Books
  • Vinyl & CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and Footwear
  • Jewelry
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Artisanal Items
  • Home & Kitchen Appliances
  • Industrial & Scientific Apparatuses
  • Luggage & Travel Gear
  • Movies & TV
  • Musical Instruments
  • Supplies for offices
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys and games
  • Video Games
  • 3. Innovative Technology
  • Amazon has integrated state-of-the-art technology into its business model.

    Amazon Echo can play music, do research and check the weather. Amazon has sold over 22 million Echo devices in 2017. This makes the Echo a unique source of income.

    Amazon’s Alexa (an AI integration that the Echo can use to address a variety of situations) is a party to it.

    Alexa can also be used to connect light fixtures. This can be done by simply saying a few words.

    Amazon customers have found these apps to be very popular. They further contribute to Amazon’s aim of providing convenience to their consumers.

  • 4. Excellent Customer Service
  • Amazon can help you in many ways. On the Customer Service page, there are different categories to select for choosing the need that a customer requires. These are the categories:

  • You Orders
  • Customers can use this page to find recent orders and track down packages.

    You can report problems with your order to this page. Seller feedback is also available. Customers may also leave reviews of products that they’ve purchased.

  • Retours and Refunds
  • The page answers frequently asked questions and provides information about refunds. It has two direct links to customer’s order pages as well as the Manage Returns page.

  • Digital Services & Device Support
  • This page can be divided into two categories, with sub-categories: Things You Can do and Popular Articles.

    You have the option to manage apps and store subscriptions. You can also view/cancel your digital orders.

    This category contains helpful articles on returning kindlebooks, how to cancel Kindle Unlimited and pair a Fire TV remote with a Fire TV, cancel Music Unlimited, as well as information about downloading the Alexa App.

  • Manage Prime
  • This page lists which services the Prime membership offers, including shipping, streaming, exclusive deals and Prime Reading.

    You will find a listing of frequently-asked questions towards the end of the page to help you manage your Prime account.

  • Payment Options
  • This category allows customers to add and change their payment options for their Amazon orders.

  • Your Account
  • This sub-category lists 6 ways to manage customers accounts. Login & Security; Your Contacts.

    These articles will guide customers on how to order and shop, use digital content, devices and email, as well as other payment options, such subscriptions, emails, alerts, messages and ways to get paid.

  • Safe Online Shopping
  • This page provides a list of information to aid customers in protecting their online shopping privacy. You can also find information about Phishing, Spoofing or Legal Policies.

  • 5. Perks Of Amazon Prime
  • Amazon Prime is one of Amazon’s main assets.

    Members can get Amazon Prime Video or Prime Delivery with this membership.

    Prime Membership is only $12.99 per month (119/year) and offers many perks.

    Customers will be more inclined to purchase additional items and are able to take advantage of two-day or same-day delivery.

  • 6. Delivery Speeds
  • Amazon delivery times can vary depending on country or region. But orders will be given upfront with estimated delivery dates and delivered faster than many other ecommerce websites.

    Prime members can get faster deliveries by paying an additional few dollars per month. Some orders are delivered the very same day.

    As well, all orders come with a tracking number, which allows customers to regularly check on the status of their package.

  • 7. Unified Experience Team
  • Amazon’s UX Team or User Experience Team is comprised of all employees. This team conducts search engine research in order to determine what Amazon customers want to purchase.

    This allows every customer to choose the right products for their interests and niche.

    This has been proving to produce more sales, and contributes toward Amazon’s customer experience.

  • 8. Multiple Sale Strategies
  • Amazon was able to expand beyond its online marketplace, and has enjoyed great success with other businesses.

    Amazon.com, for example, has created and sold their own snack and fruit products through the Amazon Fresh store.

    Amazon also offers shipping and packaging centers at physical stores such as Kohl’s that allow customers to return their products hassle-free.

    While this service doesn’t always cost money, it adds further to the positive customer experience that Amazon strives to offer.

  • 9. Reliable Prices and Regular Discounts
  • Amazon often offers discount codes for many categories. However, the Fashion category cannot be discounted in all areas.

    You can find deals on the following:

  • Today’s Deals
  • Be on the lookout for Watched Deals
  • Outlet Deals
  • Take advantage of Warehouse Sales
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe and Save
  • 10. Book Business Focus
  • Amazon launched its e-commerce venture as an online bookstore. It has continued to focus its attention on this business since then.

    Amazon Kindle e-readers and Kindle Direct Publishing have been a top choice for online booksellers.

    Amazon owns Goodreads.com. This is the most popular social media site for book enthusiasts.

  • 11. Worldwide Service
  • Amazon hosts websites for Canada, Australia Brazil China India Japan Mexico Mexico the Netherlands Poland Saudi Arabia Singapore Spain Sweden Turkey United Arab Emirates and United Kingdom.

    Amazon has a Worldwide Store available for countries which don’t have an Amazon Website.

  • 12. Catering Product Display To Individuals
  • Amazon’s UX Team makes it easier for customers to find the product they are looking for. Customers can browse books and clothing to discover related products.

    In addition to the recommended pages, Amazon also displays related items underneath product pages.

  • For example, if a customer is looking at a hardcover journal, Amazon may display similar journals beneath the product page to help their customer find exactly what they’re looking for
  • 13. Consumer Protection
  • Amazon offers a comprehensive Privacy Notice to ensure customers’ safety when they make purchases.

    Amazon doesn’t share any personal or financial information outside of third-party sellers, and they have a system for reporting scams and misconduct from sellers or other consumers.

    You can read our complete guide to safe shopping on Amazon.

  • 4. Caters To Multiple Niches
  • Amazon offers a wide range of products that cater to many different markets.

    Looking for the right product will help you to find niches such as metalworking or bookbinding.

  • 15. Kindle Direct Publishing
  • Amazon focuses widely on books in its business model, and this includes self-publishing services.

    Amazon gives authors access to physical books as well as ebooks, and it is completely free.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon’s excellent customer service makes them a success. You will find that Amazon has a wide range of products, low prices and fast shipping.

    Amazon provides a variety of services from self-publishing and grocery shopping. They offer these services all over the world.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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