23 Biggest Aldi Competitors

23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

Founded 10 July 1946




(split in two parts in 1960, renamed to Aldi Nord and Aldi Süd in 1962)




Theo Albrecht

, Germany (Aldi Nord)


, Germany (Aldi Süd)
Number of locations






Convenience shop
Revenue Increase


121.1 billion (2021)



Trader Joe’s

(Aldi Nord)



Aldi is the largest discount supermarket chain in the world. Aldi was established in Germany in 1926. It has now grown to more than 10,000 outlets worldwide and generates $15 billion annually in U.S. sales.

  • Aldi has been voted the number one discount supermarket. But have you ever thought about who its competitors might be? Well, look no further! Here are the top 23. Read on for more information!
  • Aldi Competitors In 2022
  • As of 2022, the top Aldi rivals include Lidl and Walmart. Many extreme value supermarkets offer quality products at low prices. Some of them beat Aldi when it comes to variety. With more stores focusing on affordability, competition is on the rise.

  • Would you like to discover more about Aldi’s rivals, such as the number of stores and revenue generated? Find out more about Aldi’s competitors by reading the following!
  • 1. Lidl
  • Aldi’s greatest competitor is Lidl. Lidl was also established in Germany and provides cheaper products to customers.

    Aldi also operates locations throughout the United States.

    On top of that, Lidl has special offers every week and has more company-owned brands than Aldi, and the German locations generated revenue of more than 28.3 billion euros in 2020.

  • Currently, there are more than 10,000 locations of Lidl, and it has meat, poultry, kitchen items, canned goods, and much more!
  • 2. Walmart
  • Walmart is one of the leading competitors to Aldi since it carries groceries and similar items, including canned goods, at incredibly low prices.

  • Aldi’s prices are a bit higher than Walmart, but Walmart can be a better option if you have a limited budget.
  • Walmart holds the number one spot in retail with its more than 10.000 stores and revenue of $559 billion for 2020.

  • 3. Amazon
  • Amazon offers fulfillment services in more than 175 locations around the world.

    Amazon’s advantage is the ability to purchase food from all over the globe, even though prices will likely be higher than Aldi.

    Amazon has a projected revenue of $386 Billion in 2020. That’s insane considering Amazon is primarily an online company.

  • 4. Dollar Tree
  • Dollar Tree rivals Aldi’s in that everything they sell is just $1. Some stores even have items as high as $1.50.

    Aldi products are not all available at Dollar Tree. Dollar Tree sells generic canned goods as well as household and kitchen products.

    In 2020, Dollar Tree’s revenue was $23.611 billion, and with more than 15,000 locations in the United States, it’s a very popular extreme value retail store.

  • 5. SuperValue
  • Due to the extremely low prices at SuperValue, it’s considered one of the top competitors to Aldi.

    SuperValue owns grocery stores, supermarkets and pharmacy services.

    Furthermore, SuperValue is a wholesaler and retailer that carries generic brand grocery items, household goods, and much more similar to Aldi.

    SuperValue generated $14.16Billion revenue in 2018 and operates over 3,000 stores throughout the United States.

  • 6. Whole Foods
  • Whole Foods is available in more than 500 places across the United States, Canada and Britain. They are a top grocery store which sells healthy and organic food products.

    In 2020, revenue exceeded $385.6 billion for Whole Foods, and it’s a competitor to Aldi in the grocery department.

    Whole Foods, however, is less expensive than Aldi because of the higher quality.

  • 7. Costco
  • Costco competes with Aldi in grocery product sales and is the largest wholesaler retailer club in America. Costco offers bulk sales, where money can be saved.

    Costco offers a wide range of products, including electronics, grocery, fresh food, frozen foods and clothing. There are also pet supplies.

  • Costco is a club that only members can join, with over 800 warehouses all around the world. Its revenues in 2020 exceeded $122billion.
  • 8. Target
  • You might want to buy groceries that are cheaper but have better quality than those you can find at Aldi.

    Target makes a great choice in this case because it is more affordable than many grocery chains making it an attractive competitor to Aldi.

    Target offers more than groceries. It also sells electronics, furniture and pet supplies.

    Target had a revenue of $93B in 2020 from more than 1800 retail locations across America.

  • 9. Asda in England
  • Asda is an English supermarket chain. They offer food, music, household products, and more at very low prices.

    Today, there are 633 Asda branches in England. Additionally, Asda has seen an increase in sales to achieve a $27 billion revenue for 2020.

  • 10. Safeway
  • Safeway is one of the leading supermarket chains in the United States with more than 2,200 locations and is a direct competitor to Aldi regarding low-priced food and grocery items.

    Albertsons, Safeway’s parent corporation, is also a contributing factor. Safeway generated $62 billion more in revenue for 2020, as demonstrated by their revenue of $62 trillion.

  • 11. Kroger
  • Kroger in America is a large company. This makes Kroger a strong competitor to Aldi in terms of quality products and lower prices.

    Kroger also has a generic brand, which is more affordable than brand names, and it’s comparable to Aldi.

    Kroger also offers the Private Selection brand. This is a premium, but more affordable, brand.

    Kroger is a direct competitor to Aldi and Aldi, which has more than $70 Billion in annual revenue. There are also 2,868 stores nationwide.

  • 12. Giant Eagle
  • Giant Eagle can be considered a major competitor to Aldi. However, Aldi tends to have lower prices per unit than Giant Eagle.

    However, Giant Eagle is a worthy competitor since it offers low-priced grocery items, and there is a decent amount of variety at all of its locations.

    Giant Eagle had a $9.7 billion revenue in 2020. There are also more than 600 Giant Eagle locations across America.

  • 13. Dollar General
  • Dollar General shares many similarities with Aldi. Dollar General sells household and grocery supplies that are significantly cheaper than name-brand products.

    There are many things you will find at Dollar General: canned goods and pop, food, clothes, make-up, laundry supplies, and more.

  • Additionally, the company has more than 14,000 shops and 2020 revenue exceeding $27.754B. It’s an extreme retail leader with products that are extremely affordable.
  • 14. Morrisons, England
  • You can find Morrisons in England, and it’s one of the best supermarket chains if you’re looking for groceries on a tight budget, making it a direct competitor to Aldi.

    However, the quality of products is better at Morrisons than Aldi, with very similar prices, and it’s known for having fresh foods.

    There are also approximately 500 shops located in England, Scotland and Wales. This allows Morrisons to earn $17.5 billion British Pounds each fiscal year.

  • 15. IGA Australia
  • Aldi’s chief competitor is IGA. This is because IGA is Australia’s fourth-largest grocery retailer chain.

    IGA Black and Gold has a brand called Black and Gold that is similar to Aldi but may be more affordable than Aldi. IGA offers more products than Aldi.

    Moreover, Australia has more than 1400 IGAs, with total sales exceeding $8.3 Billion.

  • 16. Kaufland
  • Kaufland is a direct competitor to Aldi that started in Germany before expanding to more European countries such as Romania, Slovakia, and Poland.

    Kaufland has Lidl as a sister business, so it is easier for Kaufland’s customers to find them.

    There are currently more than 1,400 Kaufland shops in Europe. It also made over 25.5 billion Euros in 2020 revenue.

  • 17. Woolworths
  • Woolworths outlets can be found all over Australia.

    It is, however, a strong competitor to Aldi as the largest supermarket chain, with numerous private labels and generic brand options for customers.

    The Woolworths Food Line, Essentials Gold, The Odd Bunch & Delicious Nutritious are all quality brands, which you can find at the store.

    There are also 64 Woolworths metro stores in Australia and 987 Woolworths supermarkets around Australia. Woolworths made a profit of over $2.1 million for the 2020-2021 period.

  • 18. Coles
  • Aldi has a major competitor in Coles. With this, the supermarket was able to expand its reach across Australia by opening more than 807 shops, and generating revenue totalling 38.56 billion Australian Dollars in 2020.

    Coles is also home to more than eight brands, both generic and private label, that are available for purchase by consumers.

  • Coles
  • Coles Smart Buy
  • Coles Simply Less
  • Coles Finest.

    Coles Australia is a leading Australian retailer, supermarket and consumer service brand.

  • 19. Tesco
  • Tesco, one of the biggest retail chains in the whole world is directly under Aldi.

    When you think of Tesco, you think of quality products, excellent customer service, great value. Tesco also sells groceries as well as general merchandise at each store.

    Additionally, there are more than 4,600 Tesco stores worldwide, and it had a revenue in 2020 of 53 billion British pounds.

  • 20. NettoMarken-Discount
  • NettoMarkenDiscount looks similar to Aldi. NettoMarken is a German grocery chain which made 14.6 Billion euros in revenue for 2020.

    At NettoMarken-Discount, it offers fresh foods and many organic foods, but it’s much cheaper than higher-end stores like Whole Foods.

  • 21. The Sailing Group Europe
  • Sailing Group was started in Denmark and has outlets in Poland (Sweden), Germany, and Sweden. Therefore, it’s a direct competitor to Aldi due to the strong brands it has available for customers.

    The Sailing Group in Europe is an alternative to Aldi. It offers coffee shops, supermarkets and department stores as well restaurants.

    Because The Sailing Group focuses on making everyday life better for customers, it’s likely to keep growing and competing with Aldi.

  • 22. The Schwarz Group
  • Aldi’s closest competitor, the Schwarz Group operates food and hypermarkets.
  • Furthermore, Lidl and Kaufland are the two biggest stores that the group operates, which you can find in 26 countries.

    You can find generic and exclusive label brands for affordable prices. It is similar to Aldi.

  • 23. Sainsbury’s (United Kingdom)
  • Sainsbury’s UK is the 2nd-largest supermarket chain. Aldi is also a big competitor, so Sainsbury’s offers better products at lower prices.

    Additionally, Sainsbury’s operates 45 stores and has various customer services, including delivery and online ordering. Sainsbury’s also has an excellent reputation for customer service.

  • Sainsbury had a revenue generation of 32.3 Billion British Pounds between 2020 and 2021. They will keep being successful in supermarket chains for the next few years.
  • You can read our Aldi facts and statistics, as well as how Aldi shops.

  • Conclusion
  • Aldi competes with Lidl and Morrisons as well as Coles, Tescos, Coles. Woolworths, IGAs, Safeway, Supervalue, and Tesco.

    Aldi competes with major grocery and big-box stores like Costco Walmart Target and Kroger, which operate thousands upon thousands of stores around the world, and make huge amounts of revenue.

    While Aldi might beat some of its competition on prices, the quality and variety of products are better at some other stores, such as NettoMarken-Discount.

    Aldi, however, is still a high-quality supermarket that offers low prices for some household items and groceries.

    What Country Is Aldi Most Popular?


    Can Aldi or Lidl be considered competitors

    There are no competitors. “Our model doesn’t include service or marketing. Mere shops will be doubled up to become warehouses. Other sites in Europe have images showing pallets and items being displayed. Expect suppliers to also deliver directly to shops. Each shop will measure approximately 10,000 sq.ft. May 8, 2021

    Which is Europe’s Biggest Supermarket?

    Schwarz Group (a German retail company that owns Lidland and Kaufland) ranked first in sales at 120 billion euros as of 2019. Aldi, Carrefour and Carrefour followed it with sales of 66 billion and 65 million euros each. January 14, 2022

    Two Brothers own Aldi & Lidl.

    Aldi, like Lidl, are owned by Germans. However their owners may not be related. Josef Schwarz was the original founder of Lidl. He started his grocery business in 1933 and later opened the first Lidl Store in 1973.

    .23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

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