Mcdonald’S Slogan In 2022 (History, Meanings + More)

Slogans are a huge part of marketing for any business, but fast-food chains need to have a catchy slogan that appeals to a wide audience.

Did you know that McDonald’s has a history behind their slogans such as “I’m loving it”, and the origins of the phrase? We’re going to tell you all about McDonald’s slogan, so read on!

McDonald’s Slogan in 2022

McDonald’s’s motto is “I’m loving it”; this slogan has been in use since 2003 when McDonald’s tried to revamp its image and improve their sales. McDonald’s current slogan is the longest-running McDonald’s slogan in history. Other notable McDonald’s slogans are “We Love to See You Smile” and “My Mcdonald’s”.

We know you’re curious as to where the McDonald’s slogan came from and what the history is of the slogan so keep reading!

Is this the current McDonald’s Slogan?

McDonald’s’ current slogan, “I’m Lovin’ It”, has been in use since 2003. This is the longest time that a McDonald’s slogan has remained unchanged.

The slogan isn’t likely to change as it has become a global symbol and is a well-known slogan.

This slogan can be found on virtually every McDonald’s product or packaging. It looks as though it’s an established trademark.

The History of McDonald’s & “I’m Lovin’ It”

McDonald’s changed its slogan to “I’m Lovein’ It” in 2003. However, the search for a new slogan started in 2001 when sales were slowing at McDonald’s and the company was trying to reinvent the brand’s image.

McDonald’s invited advertising agencies around the world to compete to create a new slogan for McDonald’s to appeal to consumers.

Heye & Partner won with the submission of “I’m Lovin’ It” by a German ad Agency and five music notes.

McDonald’s was also able to take the winning tune, create the perfect melody with Butch Stewart, an acclaimed jingle writer and then hire Pharrell Williams for a pop song featuring the phrase.

McDonald’s hired Justin Timberlake for $6 million to perform the pop song Williams wrote, which led to both Timberlake and McDonald’s scoring huge profits from it.

Where did McDonald’s’ slogan change?

McDonald’s changed its slogan to “I’m Love It” in 2003. This was after the trademark approval of “I’m Love It.” It is now the longest-running McDonald’s slogan.

McDonald’s changed their slogan many times over the years in order to appeal customers and increase sales.

Which Slogan Was McDonald’s’ First?

McDonalds’s initial slogan was “Look out for the Golden Arches”. It first appeared as an informative, helpful slogan in 1960.

This slogan also aims to communicate brightness and cleanliness. It is easy to identify a McDonald’s in a McDonald’s shortly after it has been trademarked by the Golden Arches.

The following are notable McDonald’s Slogans & Mottoes through the years

McDonald’s logos and taglines have changed over time, but there’s a handful that have stuck.

Let’s Eat Out (mid 1960’s)

“The Closest Thing To Home” (1966).

Get a Refreshment Today (1971).

Two all-beef patties (special sauce), lettuce, cheese and pickles on a sesame bread bun (1974).

We Take Care of Everything (1975)

McDonald’s (1980): No one makes your day better than McDonald’s

McDonald’s 1984: It’s A Good Time to Enjoy the Great Taste of McDonald’s

My Mcdonald’s (1997)

We would love to have you smile (2000).

It’s all about what I eat, and what I do.

The Things We Are Made Of (2008)

McDonald’s Slogan trademarked?

McDonald’s has registered “I’m lovin’ It” with their trademark, along many more McDonald’s slogans and taglines.

Your Time is Limited. Take a Relaxation Today

The simpler the better

Golden Arches

Get Moving With Ronald McDonald

We believe

Maccas

We Grow Again

On a sesame-seed bun, two all-beef patties with special sauce and lettuce, cheese, pickles and onions.

Each Time, Quality Meals

McDonald’s holds several other trademarks.

McDonald’s holds hundreds of trademarks. But that has not stopped them from having to sue for their iconic trademarks over the years.

McDonald’s is also being accused of trademark bullying because it claims so many trademarks over the years.

For more information, please visit our post on McDonald’s ethics, buying a McDonald’s franchise and why McDonald’s prices so high.

Conclusion

McDonald’s has many famous slogans, including the current “I’m loving it” which is the McDonald’s longest-running slogan.

“You deserve a break today,” and “We Love You to See You smile” remain McDonald’s’ most loved and recognized slogans, even after all these years.

It took a long time to get the McDonald’s slogan “I’m Livin’ It” after a German marketing agency won the ad campaign McDonald’s had put together.

Pharrell and Justin Timberlake were paid to sing the songs, creating an economic gain for Timberlake’s McDonald’s.

While we do not know whether or when McDonald’s’s’s logo will change, we are certain the McDonald’s “I’m Lovein’ It” slogan will remain.

What Do You Think the Mcdonalds Slogan Is All About?

“I’m loving it” is a phrase that can be used to describe McDonald’s food. This gives the consumer the feeling they’d love to eat a Big Mac and some fries each time they hear the expression. …Oct 29, 2014

How did Mcdonalds say “I Love It” before it was called Mcdonalds slogan?

Previous McDonald’s campaigns were all about “you”: You deserve a break today. Everything is for you. We love to see you smile.Jul 14, 2016

What is the Mcdonald’s New Slogan?

According to The Wall Street Journal, McD’s is desperate to bring that love back by introducing a new slogan: ‘Lovin’ Beats Hatin. ”

.Mcdonald’S Slogan In 2022 (History, Meanings + More)